Why Advertise with Us
The Policy Edge attracts a curated and intentional audience – bureaucrats, policymakers, regulators, researchers, civil society and business leaders, and think-tank professionals. These are readers who read deeply, engage thoughtfully, and act on insight.
Contextual Credibility Over Noise
Ad appears alongside rigorous policy analysis, expert commentary, and grounded field perspectives – content that is shared with ministries, regulators, and institutional partners, and circulated in policy fora beyond social media. This ensures strong brand image, association with evidence and impact, and visibility where decisions are shaped.
Engagement That Matters
The Policy Edge prioritises meaningful interaction – opinions and commentaries from domain professionals, direct sharing within policy networks, and off-platform pickup by government and academic stakeholders. High intent + high relevance = attention that converts.
Trusted Contributors, Valued Conversations
Senior public servants, established academics, and field practitioners choose to write with us because of our editorial standards. This translates into premium association with content that influences policy thinking, institutional practice, and sectoral dialogue.
Aligned with enduring public value
If your organisation’s mission intersects with governance, development, public policy, research, or societal outcomes, The Policy Edge offers a platform where your visibility is relevant, credible, and consequential, not just broad.
Purpose
At The Policy Edge, we see advertising not as a distraction but as a form of partnership — one that can help advance ideas, innovation, and impact. Every ad we carry should contribute, in its own way, to the goals of sustainable, inclusive, and evidence-based development.
The Policy Edge accepts advertising as a limited and carefully governed commercial activity that supports its mission of advancing rigorous, independent, and evidence-based policy discourse.
Advertising on The Policy Edge is not an endorsement of any advertiser, product, service, or viewpoint. All advertising must be consistent with our editorial values, public-interest mandate, and commitment to sustainable and inclusive development.
Principles
Advertising on The Policy Edge is guided by three principles:
Alignment with Development Goals: Advertisements should directly relate to at least one of the United Nations Sustainable Development Goals (SDGs) or to broadly recognised economic, social, environmental, or governance outcomes in public interest.
Integrity and Transparency: All advertisements are reviewed manually for accuracy, ethics, and relevance. Sponsored material is clearly and prominently labelled. Advertising shall have no influence over editorial judgment, topic selection, contributor engagement, research outputs, or analytical conclusions. Editorial decisions are made independently and are not shared in advance with advertisers.
User Experience: Advertisements must enhance, not interrupt, the reader’s experience. We prohibit formats, misleading claims, or content that could erode trust in our platform or disrupt the reading experience.
Acceptable Advertising Categories
We welcome advertisements from organisations, institutions, and enterprises that advance or support:
Sustainable and inclusive economic development
Health systems, innovation in care, and access to medicines
Climate action, green infrastructure, and resilient cities
Digital transformation, data governance, and innovation
Research, think tanks, foundations, policy schools, and social enterprises
Eligible advertisers may include private firms, public institutions, NGOs, academic bodies, and multilateral agencies that engage with development, governance, or policy outcomes, provided their activities are consistent with this Policy.
Prohibited Categories
The Policy Edge does not accept advertisements for:
Gambling, betting, or lotteries
Adult or sexually explicit content
Alcohol, tobacco, or vaping products
Arms, weapons, or surveillance tools
Fossil-fuel or extractive industries without credible transition or sustainability commitments
Financial scams or speculative investment schemes
Misleading, false, or unverifiable impact claims
Content violating human rights, privacy, or data-protection norms
Content inconsistent with applicable laws or public-policy norms
The Policy Edge reserves sole discretion to determine whether an advertisement falls within a prohibited category.
Ad Formats
We accept the following formats:
Display banners: Homepage, article placements, footer, sidebar
Sponsored content or “Partner Insights” (clearly labelled)
Event sponsorships or co-branded webinars
Native in-article placements (with full disclosure)
We do not use programmatic advertising or third-party ad networks. All placements are individually reviewed and approved.
Review and Approval Process
All advertisers and creatives undergo manual pre-approval by The Policy Edge team. The review assesses:
Thematic alignment with SDGs or public-policy objectives
Accuracy and ethical presentation of content
Relevance and value for our readership
Quality and integrity of associated landing-page (no misleading redirects or hidden content)
The Policy Edge reserves the right to reject, remove, or request revision of any advertisement that fails to meet our standards — without obligation to provide detailed justification.
Editorial Independence
Advertising on The Policy Edge will never influence our editorial agenda, selection of contributors, or tone of coverage.
All sponsored or paid placements are distinctly labelled as such. Our editorial content remains fully independent, evidence-based, and non-partisan.
Advertising on The Policy Edge does not imply endorsement, validation, or approval of an advertiser’s claims, products, services, or positions.
Advertisers may not reference The Policy Edge’s editorial content, contributors, or institutional reputation in a manner that implies endorsement without explicit prior written consent.
Ethical and Legal Compliance
Advertisers must comply with:
Applicable consumer-protection, privacy, and data-protection laws (including India’s DPDPA)
Relevant International standards on responsible and ethical marketing
The Policy Edge expects full transparency in data collection, cookies, and tracking associated with any ad or landing page. Advertisers are responsible for ensuring lawful data collection, cookie usage, tracking, and disclosures on any linked or associated digital properties.
User Trust and Experience
The Policy Edge actively monitors all advertisements for performance and user feedback.
Ads found to be misleading, offensive, or inconsistent with The Policy Edge’s mission will be withdrawn.
Readers may report any concern about an advertisement by writing to contact@policyedge.in
Policy Review
This policy is reviewed periodically and may be updated to reflect evolving legal requirements, editorial standards, or institutional priorities. Continued advertising is subject to compliance with the most current version of this policy.